Desired candidate's profile,
responsibilities and job description is mentioned below:
Job Description:
ü
Manage all SEM and SEO activities such as content strategy, keyword strategy
and link building to increase rankings on all major search networks.
ü
The
candidate will also manage all SEM campaigns on Google, Yahoo and Bing in order
to maximize ROI.
ü
Responsibilities
ü
Execute
tests, collect and analyze data, identify trends and insights in order to
achieve maximum ROI in paid search campaigns
ü
Track,
report, and analyze website analytics and PPC initiatives and campaigns
ü
Manage
campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies.
ü
Optimize
copy and landing pages for search engine marketing
ü
Perform
ongoing keyword discovery, expansion and optimization
ü
Research
and implement search engine optimization recommendations
ü
Research
and analyze competitor advertising links
ü
Develop
and implement link building strategy
ü
Work with
the development team to ensure SEO best practices are properly implemented on
newly developed code
ü
Work with
editorial and marketing teams to drive SEO in content creation and content
programming
ü
Recommend
changes to website architecture, content, linking and other factors to improve
SEO positions for target keywords.
ü
Desired
Candidate's Profile
ü
Proven
SEO experience
ü
Proven
SEM experience managing PPC campaigns across Google, Yahoo and Bing.
ü
Solid
understanding of performance marketing, conversion, and online customer
acquisition
ü
In-depth
experience with website analytics tools (e.g, Google Analytics, NetInsight,
Omniture, WebTrends)
ü
Working
knowledge of HTML, CSS, and JavaScript development and constraints
ü
Up-to-date
with the latest trends and best practices in SEO and SEM
ü
Salary
-Best in the Industry
Send
Resumes - Sanjeev.tiwari@vcaremail.com
Mob-9911308581
